You are the weak link in your business… and always will be!! (it’s normal). The problem is that you’re probably running your business with your monkey brain most of the time.
Enter life coaching…
But wait… Isn’t life coaching just a bunch of WooWoo BS for people from California? What the heck does life coaching have to do with farmers? Well, actually, it turns out that farmers are people too!!
Over the past 2 years, I’ve had the pleasure of coaching 29 clients: From California to Nova Scotia, from Yellowknife (North Pole) to Guadalajara… and in between. My clients have come from a wide range of farm and food-related businesses: solo-farmer micro-farms, semi-mechanized CSA/Market farms, local food restaurants and caterers, bio-intensive market gardens, sustainable forest engineers, wholesale vegetable farms, cannabis/cannabis seed producers (with licenses), life coaches, grain elevator executives, and cut flower farmers.
The bottom line is that in all these businesses, the weak link is always the owner/manager. The process of addressing this and leveling up your business skills always starts by learning to use the brain in a more intentional manner.
Your brain is 40 000 years old!
You basically have 3 types of brain (ok… if you’re a neuroscientist, do excuse the gross simplification here).
Your reptilian brain is in charge of the basic life functions: blinking eyes, beating hearts, breathing, organ function, etc… in other words the full gamut of the miracle of living in a physical body!! The reptilian brain is associated with the brainstem and the cerebellum.
Your monkey brain is in charge of keeping us alive, fed, and reproducing. It’s what we call the ‘fight, flight, or freeze’ response. It’s that little internal voice that goes from doubt to worry and back to worry again. It’s on the lookout for danger and is ready to react a moment’s notice in order to keep us alive (if you’ve ever narrowly dodged a deer on the highway, you have your monkey brain to thank!) The monkey mind is also known as the limbic brain and is associated with the hippocampus and the amygdala.
Your neocortex where the magic happens. This is where we hold the ability for creative thinking, innovation, love, advanced language. This is where your authentic voice of wisdom resides. The evolved human brain first evolved in primates and is associated with a larger neocortex.
Don’t believe everything you think
The thing is….
So often we’re acting from our monkey mind. The monkey mind hates risk. The monkey mind has no understanding of creativity, innovation, and nuance. The monkey mind makes no distinction between a stressful email and seeing a saber tooth tiger; the body responds in the same way. While the monkey mind is so useful for keeping us alive, it’s not adapted to modern life and it’s definitely not the best for running a successful business.
It is so easy and normal for our neocortex to be hijacked by our amygdala, especially in times of stress or when we’re trying something new.
This is the first purpose of life coaching; To support you to clearly see when you are acting from your Monkey Mind, and learn the tools and techniques to shift your attention back to thoughts actually worth thinking about.
Where is one area of your life or your farm where your monkey mind may be hindering your success? (Success is so personal. Personally, I love this definition: Doing what you said you would do with clarity focus ease and grace.)
What would become possible if you more consistently acted from your authentic voice of wisdom?